Wednesday, 16 October 2013

Magazine Newsstand (Planning)




On this main task, I've found out that most of the popular and well-known type of magazines are usually placed in front of the newsstand on this particular shop, which I've observed in Tesco. As you can see, magazines such as Glamour, Heat and Ok! are placed in the middle and bottom row selection for the audiences and readers to take notice of. 





From the first bottom half of the collection in the magazine newsstand, you can see that the types of magazines included in the front are Ok!, Cycling and KERRANG and behind these piles of magazine are other magazines such as, Match-day, Gardening, eatwell and Homeworkers. This signifies that the purpose in piling these magazines is due to how popular each of the magazines are to their own set of target audiences obtained. Also, this tell us that many people are willing to purchase those type of magazines that are placed in front rather than the ones who are placed behind because they may not sell so much compared to the magazines in front. However, some people may only be interested in purchasing Gardening, eatwell or match-day magazines especially those who are interested in them.

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