The type of
genre magazine that I have chosen is Indie/rock because their appearances and
style of music are always something to cherish, as they’re sometimes underrated
against other well-known genres, such as, POP, R&B, Country, Classical and
so on.
NME includes different types of elements on their cover, in
order to make sure they attract the appropriate target audiences to its genre. The
masthead for this chosen magazine entitles ‘NME’, as it appears to be an abbreviation
for New Musical Express which gives the magazine a different feeling of
approach; whether I’d be interesting or not. Also, the font style and size of
the Masthead are capitalised, bold red which appears to be clear and neat to
the readers so they know what the title of the magazine it is and as for the
colour red, it makes the Masthead stand out from the magazine as its placed at
the top left corner, which is a typical thing to do for any type of magazine to
publish. The red used could mean dangerous and it may freak you out as the
writer was intending to give that kind of feeling and reaction to its own appropriate target audiences.
The type of image chosen for this issue of NME magazine
features a British-musician and is famously known for his indie pop/rock music
in the making. As you can see, the image is a full image shot (far view) and
the artist is looking at us; trying to engage and interact us with the target
audiences. His style of clothes are all black from head to toe because people
who are a fan of indie/rock music tend to dressed and favours the colour black
more as it represents their own set style of genre – as it stands out from the
other types of music genre in the music industry. Along with that, he’s also
holing a red & black guitar strapped around his shoulder which establishes
that he is an artist by the way he holds the guitar and stand, professionally.
The strap line under the masthead, titles his name, Johnny
from ‘Johnny Be God’. The sub heading makes us curious in why they used the
word ‘God’ almost as if they’re praising that he’s the God or Father of
Indie/rock music genre. His full name are then revealed underneath the
subheading, in a funky black and bold but smaller in font size this time
because it’s telling us that we already know his name by having him on front
page but as for some newcomers to the genre, they won’t be able to know who he
is.
The front cover of NME magazine features other latest
updates, placed the right third of the magazine for example, at the right hand side reads Plus
and underneath it includes, ‘ACID IS
BACK’ in bold red letter which illustrates us that a known type of group are
back in the genre industry; advertising their comeback with a new album ahead. This
would be able to interest its own audiences if they’re a fan of the indie
group, ACID and be able to engage with the magazine along the next few pages to
read more about it. However, the main update of the front cover was Johnny Marr
winning the Godlike Genius award which it would surprise its own supporting
fans in the indie/rock world. Also, the strap line for the magazine ‘JOHNNY BE
GOD’ illustrates us a hint about what the whole issue of the magazine would be
about, filling up the font covers with intensions.
NME magazine placed their barcode, price and dateline in the
corner spaces as strap lines are always included on any type of the magazine to
try and attract its own audience’s purpose. The magazine uses a lot of
varieties of font styles and sizes that are appropriate and appealing to its
audiences, as it’s very artistic and contrast as the colour schemes used are
mainly contrasting and bold colours, such as red and black; which gives off a
serious and cold-blooded first impression.
The background information of NME magazine
is that they produce weekly magazine because they don’t want their audiences or
fans to wait a period of time for the next issue to come out, as this way, they
would be able to lose their main target audiences. I also found out that the
quality of the paper inside the NME magazine are newspaper material; which
means the writers and publishers of the magazine doesn't care about the paper
quality and the whole appearance but the quantity inside it. For example, the
main artist obtained, the text information collected and the layout structure
of the pages intended.
Overall, this type of magazines main target audiences
are pointing towards the teen sample audiences who have interest in the indie/pop
music genre of the magazine. The features in front of the magazine would be
able to persuade and inspire the ‘fans’ who’s into indie/pop music to be
someone like the artist – and then they would purchase the magazine too.
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