Wednesday, 22 January 2014

Evaluation of the Technologies Used (presenting media work)

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media product?

Based on question 1, I have decided to use a different and unique way of presenting my evaluation for my main tasks obtained and that is a multimedia video/blogging type of method. This is because I wanted to experience more in blogging, as I did it before, and being able to record myself reading the text information about the ways my media product use, develop and challenge forms and conventions of any real media product intended. I have also used Windows Movie Live Maker in order to edit my audio recordings, as trimming and cutting the NG (No Good) parts. It was easy for me to edit and use this type of software because I had a lot of experiences before, which is why I've chosen to present it this way. It's also appropriate for my target audiences because since the age group is targeting towards teenagers, for boys and girls (but mainly aiming to get more female audiences) many of them would be familiar in 'blogging' types for example, girls nowadays blog themselves about makeup tutorials and so on. Therefore, blogging would be easier for them to watch my presentation and be entertained in a way that they can understand the purpose of the video and gain interest from it.

Question 2: How does your media product present particular social groups?

On question 2, I've chosen to use a common type of method to present my evaluation and that is through slide share method. The reason why is because I wanted to use PowerPoint slide show as it's one of the simplest and easiest way to present any type of presentation that you have in mind. However, I haven't heard of Slide share before so I was quite confused on what to do until one of my classmates stated that you need to upload your presentation from the PowerPoint slide show so that you can present it in a different yet relevant way of addressing it towards the main target audiences. Also, my answers for this second question needed to go in-depth as I had like 12 slides to present overall - so using PowerPoint techniques and skills had helped me saved time and I was able to go back and re-mark my sub-task just in case I had any spelling mistakes or if the context doesn't make any sense. As for the type of theme used, I purposely chose a blue, red and yellow colour schemes as I wanted to link back to my actual music magazines colour schemes; as they were also yellow and red but not blue. This is because I wanted my target audiences to notice that we are all from one type of organisation only.

Question 3: What kind of media institution might distribute your media product and why?

I have conducted to use Prezi in order to present my evaluation for question 3 obtained. This is because Prezi provides a lot of varieties of themes and creative designs, including funky and appealing font styles and objects that would appear 'fun' to look at and it's very composed and laid out nicely. For the type of theme that I have chosen is like an underground kind of theme as the colour schemes used are yellow and green; as they represents bright colours that would grab my target audiences attention. However, I haven't used Prezi before but I was able to adapt this technology quite quickly as it was easy for me to know how to add texts, images and changing front styles, sizes, colour schemes etc. since all the tools you need are positioned at the top or if you double click the text box; a tool bar will appear. Prezi is a fun way to create and present your presentation because it would be able to entertain more younger audiences (depending on the types of theme styles you've chosen) than elder audiences. In my opinion, Prezi is much more fun and creative to use compared to PowerPoint slide show as it features and includes more urban/unique font styles and themes that's mainly targeted for younger audiences; which is suitable to use as my target audiences are on their teenage years and above.

Question 4: Who would be the audience for your media product?

Based on question 4, I have chosen to present my media product evaluation using a multimedia video type and featuring underneath, a mini profile image that introduces one of my target audiences profile and information about them. For example, Vivian is one of my classmates in Media class and she's interested in listening to indie music since she was 11 years old. This had inspired me by how Wikipedia pages present an artist profile as I wanted to give off the same style and idea. However, I added a curve rectangle shape to fill in the profile of my target audience as it includes things like; age, hobbies, location, music tastes etc. I've created this using PowerPoint slide show technology and then saved it as an image in order to upload it underneath the video above as it appears like a profile in a documentary form. (professional) I made Vivian do a short mini clip video, introducing herself as I wanted to make it more believable that she's into indie music as some people may think it's fake as I just randomly made her up and also, this would be the easy way to convince my target audiences that there are some people who are devoted to indie/rock types of music; not just pop or R&B.

Question 5: How did you attract/address your audience?

For question 5, I have used Prezi again since it was so much easier to use and it would also save more time because I find it so quick to complete it on time. I was at ease and comfortable since I've completed my presentation fast, which this gives me more time to go back and improve my presentation more if there's any mistakes such as spelling corrections; I would use the spare time and fix it. This time, I have conducted a more brighter theme design as the colour scheme used is mainly baby blue and purple. I wanted to make sure that the context would be clear and easy to read for my target audiences since having a purple coloured text and a baby blue background, the text would be able to stand out more - as it able to read it at ease (without having no troubles for the elder audiences when they read it.)

Question 6: What have you learnt about technologies from the process of constructing this product?

In question 6, I have conducted and used Powtoon technology software because it looked really arty, bright and fun to look and use it. I have never used Powtoon before so I was hesitating for quite sometime whether I should choose another method but I told myself that I needed to experience new technologies so I would be able to use it more in the future and improve my weaknesses as I would overcome more confident int he future presence. I have mainly use more text boxes and some icon images from the software as I wanted to make it look simple yet appealing and appropriate towards my target audiences, so they can be entertained in any way. As for the font styles used, I kept it simple by choosing Arial front style because it's so much easier to read the text from word to word and it would be a familiar type of font style for my target audiences as well. I had trouble in having to preview my slideshow, as there are so many tools placed on the right hand side and at the top left corner so I was confused for a brief moment. However, I managed to play and overview my whole presentation and felt contented and happy that I was not bad in using Powtoon software as I would want to create more project in the future guarantee.

Question 7: Looking back at your preliminary task, what do you fell you have learnt in the progression from it to the full product?

Based on question 7, I have decided to use Slide share technology once again because after the first time, I thought this would make me catch up with my other peers as I was falling behind the class and the deadline in completing the evaluation on technologies was coming to an end. I had once again used PowerPoint slide show and conducted a different theme in order to answer the question above. The colour scheme used is mainly blue and having the text in black; as I wanted to keep it simple and straight forward because the question requires a detailed answer as I needed to justify my answer more. Since my teacher advised us to just note down the important bits, I have decided to use bullet points and broken down my long paragraph explanation sub-task because it would be easier and clear for them to understand my answers key points in a straight forward sense. Yet again, the font style used is Arial because it's one of the most common font styles that people would be fond of so I wanted them to just read it directly; having no troubles in understanding the way the writing it's set in. Finally, I'd uploaded it on slide share and added it on my blogger - which it would automatically be seen on my blog straight away and it will always be available 24/7 electronically.

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